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Ushr Powers HD Map Data for Cadillac Super Cruise™

With 2018 Cadillac CT6, Ushr Becomes the First-to-Market HD Map Provider in a Production Vehicle


DETROIT, Oct. 18, 2017 /PRNewswire/ -- Ushr Inc., creator of high-definition (HD) mapping technology and software for autonomous and semi-autonomous vehicles, today announced that its precision HD map platform has been implemented in the new Cadillac Super Cruise™ hands-free highway driving feature. With the recent release of the 2018 Cadillac CT6, Ushr also becomes the first-to-market provider of HD mapping technology in an OEM production vehicle.


The HD mapping data provides high accuracy and high quality road information that, when combined with the real-time data from cameras and GPS sensors, ensures Super Cruise can operate on limited access highways, while also providing smooth control through curves, enhancing user comfort. 


"We are incredibly excited to be working with automakers like GM and Cadillac on the future of hands-free driving," said Bruce Gordon, Ushr CEO. "Super Cruise™ is the first assisted driving technology that will use Ushr's precision LiDAR map data in addition to real-time cameras, sensors and GPS."


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