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Super Cruise HD Map Developer Ushr Acquired By Dynamic Map Platform Of Japan

Ushr, the Detroit-based developer of high-definition maps used in General Motors Super Cruise system is being acquired by Japan’s Dynamic Map Platform Co. (DMP) Ushr was itself spun off from GeoDigital in spring of 2017. The price of the acquisition has not been disclosed.


The partially automated Super Cruise system debuted on the 2018 Cadillac CT6 sedan and was the first production system to utilize HD maps for geofencing. Ushr has a fleet of vehicles equipped with high-resolution surveying lidar. The vehicles were used to map more than 130,000 miles of divided highways before the debut of Super Cruise. The maps include road contour and elevation information that can be used to automatically slow the car down if it is going to fast to safely go through a curve.


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