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Sherwin Prior

Special Advisor


What's your favorite movie?

The Ususal Suspects cause things aren’t always what they seem!


If you could only eat one meal for the rest of your life, what would it be?




Sherwin Prior is the Director of the Amazon Industrial Innovation Fund. The Fund will invest $1 billion in emerging technologies that incrementally increase delivery speed and further improve the employee experience.

Sherwin has been in the corporate venture capital community for 12 years, as an early pioneer in automotive related investing. His prior deals include Proterra, SES, AEye, and Ushr. During his tenure at GM Ventures he participated in over 30 deals with 12 exits.

Sherwin brings over twenty years of career experience in venture capital investing and equity fund management, with previous service at notable companies such as Morgan Stanley and, more recently, General Motors. At GM, Sherwin spent almost a decade as the Managing Director of GM Ventures, where he managed a fund investing in companies in cleantech, infotainment, advanced materials, and other automotive-related technologies to support GM’s core business.

Sherwin earned his MBA from the Ross School of Business at the University of Michigan and received a Bachelor’s Degree in Business and Finance from Eastern Michigan University. He currently serves as a member of the EMU Foundation Board of Trustees and also as an EMU adjunct professor in finance.

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